Champion has added a new “ambition-based” line of products made of plant protein. The bulk of the current supplements available on the market are largely whey and some soy; neither end up especially fantastic for taste, but some plant protein powders claim they do indeed taste better than other products.

Great news for the 1.8 million vegans in the U.S., some of whom may end up on the low end of the protein intake, and even better news for vegan athletes like Houston Texans running back Arian Foster, who will have an easier time maintaining high protein levels. But is this also good news for health-conscious people in general? While the number of vegetarians and vegans has stayed relatively the same in comparison to population, there is little doubt that a plant-based diet is healthier, and perhaps the one thing preventing people from taking on a more vegetable-heavy diet is the fear of missing out on protein via meat, as well as the fear of disliking the taste of the food.

There are some benefits, as well as some negatives to plant proteins. Plant protein supplements are said to mix better in water and contribute more to lean gains, and have nutrients that are entirely absent of animal-derived proteins. In other words, they are simply closer to nature. The largest downside is that plant proteins do not promote anabolic response as well as whey in the long term. Some supplements also lack a diverse range of amino acids – which is why Champion and Sunwarrior are potentially better for seeking complete nutrition.

Of course, this mostly concerns athletes and those looking to build muscle – it is not difficult for vegans to find suitable protein sources in standard diets, as long as calorie intake is adequate. But the proliferation of plant proteins is especially exciting for folks who pride themselves on vigorous exercise routines, and for vegan athletes who want the best possible nutrition.